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Google sent me a $100 AdWords bonus to try to get me to use their service once again. In total, I probably spent around $30 there, but received over $150 in return. So I figured, hey, why not? It's "free" money, right?
Right now, I don't have anything to sell. I don't make anything and my last experiment on getting people to sign up for a premium membership didn't work too well, especially since I have a free alternative.
Therefor, I was left with one choice: to spend the money trying to get people to buy products through Amazon. I tried this before and it was fairly successful. It was nothing fantastic, but I thought why not try it again?
Instead of running it straight through my website, I figured to give Squidoo a try. It would do two things: 1) Get more traffic to the Squidoo page and increase the lensrank and 2) Get people to buy through Amazon through Squidoo and give me money.
How much did I spend?
$52.65 over 4 days.
How did it work?
I chose the cheapest keywords I could find for the page and picked to geo-locate the ads to the US. Why just the US? Because Amazon is more friendly to the states.
What were the results?
It increased my lensrank up to 1,180, 62 in Movies & TV. This is up from around 5,800 in the days before I set up the campaign.
The ads helped provide around 5 star ratings and a couple comments. I'm not sure if this is directly related to the ads or indirectly, through increased exposure on Squidoo due to the lensrank. Either way, it has to do with the ads.
Squidoo says I received ~600 visitors through the ads. Google says I paid for 865. I'm guessing people clicked then went ahead and pressed the back button around 265 times before the javascript could load. Not cool.
How much money did I make?
$0.00
Yep, absolutely nothing.
Why did I stop?
At first, I was hoping to receive more traffic through Squidoo as the lens went up through the ranks. Once it started to appear on the top 100 for the category, I noticed the amount of clicks didn't increase substantially. Actually, the page received zero clicks from the top 100 page. It was a huge let down. I wasn't ready to commit another $48 to the page in hopes of it going up another 1000 spots, because I know it wouldn't. The pages within the "real" top 1000 probably receive upwards of 1000 clicks a day, this wouldn't have paid for that.
Was it worth it?
No.
Conclusion
You're better off spending your money elsewhere if you wish to get traffic to your Squidoo lens. Of course, the page in question isn't optimized for sales, but I did expect to see at least one or two buys.
If you don't wish to spend anything, great. Just comment on other Squid lenses and you'll get around the same amount of star ratings in no time. Hey, after 7 days the traffic doesn't count anyway.
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