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This annoys me. Not every page I write, you write, or Janitor Fred is or should be for search engine rankings, at least not directly.
If I post a funny picture or release news, I don't necessarily expect to be in the first 3 pages of the SERPs, nor should I.
Pictures and short messages don't have to be for search engine rankings. They just don't. If I write something entertaining that gives value, why should I care about what Google or Live Search thinks about its placement? Besides, those types of posts are more for receiving links and popularity within a community, not for direct rankings in search engines.
It is called link bait for a reason.
This is one of the problems with many web site owners today. They feel each and every page has to go directly towards one single goal and must be one single way. This just isn't the case.
If you've never seen a flow chart, you might want to take a gander. There are many ways to get to the end.
Creativity is key. Of course, don't just write to write. But instead write to give value to someone. If I post a unique photograph, that is giving value to someone. If I announce a new release of a product, that is giving value to someone. If I say what something is, value.
The value doesn't have to rank, but just give information to someone, somewhere.
Think outside the box.
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